Table 3.

Responses about willingness to engage with artificial meat and the future development.

A. Question–Willingness to Try, to Eat Regularly and to Pay for Artificial Meat	No.	%	Mean	SD
Would you be willing to try artificial meat?
1 Definitely no	446	9.6	3.39	1.20
2 Probably no	531	11.3
3 Unsure	1369	29.3
4 Probably yes	1390	29.8
5 Definitely yes	930	19.9
Would you accept artificial meat as an alternative to conventional meat compared to meat substitutes?
1 Yes and I eat meat substitutes	1681	36.0	2.24	1.08
2 Yes but I don’t eat meat substitutes	791	16.9
3 No but I eat meat substitutes	1593	34.1
4 No and I don’t eat meat substitutes	601	12.9
In which context(s), would you be willing to eat artificial meat regularly? (multiple choice)
At the restaurant	1447	29.7
At home	1731	35.5	-	-
In ready-to-eat meals: lasagna, burger…	1734	35.6
I do not want to eat artificial meat regularly	2299	47.2
How much would you be willing to pay for artificial meat compared to conventional meat?
1 Much less than conventional meat, even nothing at all	2159	46.3	1.73	0.85
2 Less than conventional meat	1861	39.9
3 Same price as conventional meat	478	10.2
4 More than conventional meat	86	1.8
5 Much more than conventional meat	82	1.8
B. Question–Future Development	No.	%	Mean	SD
How long do you think artificial meat will become realistic
1 In the short term: 1–5 years	1021	20.9
2 In the medium term: 6–15 years	2194	45.1	2.24	0.89
3 In the long term: >16 years	1152	23.7
4 Never	501	10.3
Do you think that public research must invest (time and funding) to develop this biotechnology?
1 Much less	1179	6.9
2 Less	1345	7.6
3 Unsure	1630	39.5	2.42	1.11
4 More	454	29.2
5 Much more	260	16.8
Do you think a private research model (start-ups) is relevant for potentially developing research on artificial meat?
1 Much less	334	24.2
2 Less	370	27.6
3 Unsure	1925	33.5	3.43	1.07
4 More	1421	9.3
5 Much more	818	5.3