Section 1	-	Socio-demographic characteristics
Gender
Age
Marital status
Employment status
Education level
Family income
Food habits
Food preferences
Frequency of eating convenience food
Health concern
Section 2	-	Sensory appeal (SEN)
SEN1	-	I prefer convenience food because it has a pleasant appearance.
SEN2	-	I prefer convenience food because it smells nice.
SEN3	-	I prefer convenience food because it has pleasant texture.
SEN4	-	I prefer convenience because it tastes good.
Section 3	-	Nutritional quality (QUL)
QUL1	-	I prefer convenience food because of its high nutritive value.
QUL2	-	I prefer convenience food because it has high mineral content.
QUL3	-	I prefer convenience food because it has high vitamin content.
QUL4	-	I prefer convenience food because it contains natural ingredients.
QUL5	-	I prefer convenience food because it has high fiber content.
QUL6	-	I prefer convenience food because it has necessary quality certification.
Section 4	-	Safety (SAF)
SAF1	-	I prefer convenience food because it is free of hormones.
SAF2	-	I prefer convenience food because it is free of insecticides.
SAF3	-	I prefer convenience food because it is free of pesticides.
SAF4	-	I prefer convenience food because it doesn’t contain any non-permissible additives.
SAF5	-	I prefer convenience food because it doesn’t contain any non-permissible color.
SAF6	-	I prefer convenience food because it doesn’t contain any artificial ingredients.
SAF7	-	I prefer convenience food because it has necessary safety certification.
Section 5	-	Health (HEA)
HEA 1	-	I prefer convenience food because it has low calories.
HEA2	-	I prefer convenience food because it has low fat content.
HEA3	-	I prefer convenience food because it has low salt content.
HEA4	-	I prefer convenience food because it has low sugar content.
HEA5	-	I prefer convenience food because it provides me with a balanced diet.
HEA6	-	I prefer convenience food because I have more energy after consuming.
Section 6	-	Purchase intention (PI)
PI1	-	I will continue to buy convenience food due to competitive price and promo tional offer.
PI2	-	I will continue to buy convenience food to save time.
PI3	-	I will continue to buy convenience food due to lack of cooking skills and motivation.
PI4	-	I will continue to buy convenience food to reduce environmental damage
PI5	-	I will continue to buy convenience food due to good quality, safety, and health attributes.
PI6	-	I will continue buy convenience food because it is readily available and easy to Prepare.
PI7	-	I will continue to buy convenience food as there are choices available for multi cuisines.
Section 7	-	Consumption (CON)
CON1	-	I consume convenience food due to convenience.
CON2	-	I consume convenience food due to minimum physical and mental effort to cook.
CON3	-	I consume convenience food due to good taste, smell, and appearance.
CON4	-	I consume convenience food due to attractive packaging.
CON5	-	I consume convenience food due to competitive price.
CON6	-	I consume convenience food due to good quality, high safety, and healthiness.
CON7	-	I consume convenience food due to my religious and ethical beliefs.
Section 8	-	Satisfaction (SAT)
SAT1	-	I am satisfied with time saving.
SAT2	-	I am satisfied with easy cooking.
SAT3	-	I am satisfied with easy storage.
SAT4	-	I am satisfied with the availability.
SAT5	-	I am satisfied with price.
SAT6	-	I am satisfied with taste.
SAT7	-	I am satisfied with the appearance.
SAT8	-	I am satisfied with the smell.
SAT9	-	I am satisfied with texture.
SAT10	-	I am satisfied with quality attributes.
SAT11	-	I am satisfied with safety attributes.
SAT12	-	I am satisfied with the health issues.