Table 1.

Major activities, specific objectives, significant results and key outcomes for the first three steps regarding the development of the education-entertainment online intervention.

Major Activity	Specific Objectives	Significant Results/Key Outcomes
Step 1: Background Research on the Target Population, the Message Topic, and the Communication Environment.
Three in-person CBPR team meetings.	To share our previous research findings in Colombia with the edu-entertainment team. To carry out new formative research on the target population and the message topic to inform the webnovela message. To find a common ground with CBPR regarding communication for social and behavioral change. To understand the communication environment in Colombia.	Formative research to inform the webnovela development and message.
Two focus groups with young MSM (n = 15).	To enrich formative research findings and assess current knowledge, attitudes, practices and social norms among young MSM regarding sexual life, HIV, HIV testing and communication.	Input for Message Brief.
Step 2: Development of the Message Brief.
Message brief workshop (CBPR team and PI).	Based on formative research, to identify the crucial messages to bring about the desired changes in the target community.	Draft of Message Brief.
Two focus groups with young MSM (n = 15) & Key-informant interviews (N = 5)	Obtain feedback on the clarity and suitability of the Message Brief.	Feedback for Message Brief.
Message brief adjustment workshop (CBPR team and PI).	Examine feedback from focus groups and key-informant interviews, and revise the Message Brief accordingly.	Final Message Brief (See Figure 1).
Step 3: Development of broad story outline and characters.
Recruitment of Creative team	Identify Producer, Director, Assistant Director and scriptwriters for film and production.	Creative team.
Creative workshop I (CBPR, PI, and Creative teams).	Discuss possible characters, setting, plot, and actions.	Findings were used for development of Draft Story Outline.
Creative team meetings.	Integrate the Message Brief into a drama, achieving the appropriate balance between entertainment and education.	Draft Story Outline.
Creative workshop II (CBPR, PI, and Creative teams).	Create the arc of the story and characters. Discuss Draft Story Outline and revise accordingly.
Three focus groups with young MSM (n = 30)/Key informants interviews (N = 5).	Obtain feedback on the story, characters, and messages in the Draft Story Outline. Validation of the universe, treatment and summary of 13 chapters.	Feedback for Story Outline.
Creative workshop III (CBPR, PI, and Creative teams).	Examine feedback and determine aspects that need further changes.	Final Story Outline.
Step 4: Development of the script.
Draft script (Creative team).	Based on final story outline, develop detailed story lines, character sketches, scripts, and scenes	Draft Script.
Three focus groups with young MSM (n = 51)/Key informants interviews (N = 5).	Obtain feedback on draft scripts
Creative workshop III (CBPR, PI, and Creative teams).	Identify areas in need of modification and make recommendations to the creative team to revise the story lines, characters, and scripts.	Final Script.
Step 5: Production.
Casting and hiring of production and direction teams	Pre-production
Three focus groups with young MSM (n = 40)	Provide feedback on casting and final scripts.
Filming and editing	Finalize product	Decision to use a feature film format, rather than a webnovela with 5 episodes. Final version of “Bondage It is better to know”.