Table 4. ANOVAs of Character, Outcome, and Depiction on Adherence Intention and Enjoyment.

IV	DV	SS	F	p	ηp2	Mdiff	SE	df	t	ptukey
Character	Adherence Intention	37.14	282.86	<0.001	0.28	0.45	0.03	730	16.8	<0.001
	Enjoyment	1.94	16.59	<0.001	0.02	0.10	0.03	730	4.1	<0.001
Outcome	Adherence Intention	0.78	5.95	0.015	0.01	0.07	0.03	730	2.4	0.015
	Enjoyment	1.17	10.01	0.002	0.01	0.08	0.03	730	3.2	0.002
Depiction	Adherence Intention	1.07	8.19	0.004	0.01	0.08	0.03	730	2.9	0.004
	Enjoyment	1.30	11.06	<0.001	0.02	0.08	0.03	730	3.3	<0.001

Note:

N = 738.