Table 4.
Top 5 messages by social media platform that showed the highest click-through rates for analysis of 1275 antismoking health messages that were posted across three social media platforms (Twitter, Facebook, and Instagram) between April 19 and July 12, 2017.
| Platform and health message | Theme | Mean click-through rate | Number of clicks | Number of impressionsa | |||||
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Smoking can destroy the tiny hairs that help keep the lungs clear, giving a person a smoker’s cough. | Health | 0.201 | 2 | 1919 | ||||
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How does #smoking take a decade of life away? Smokers die about 12% earlier than nonsmokers. | Health | 0.007 | 10 | 1595 | ||||
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Nicotine can change the way a person's brain works, causing them to crave more and more nicotine. | Addiction | 0.006 | 8 | 1599 | ||||
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Smoking half a pack per day costs about $1000/year. Smoking can do serious damage to your wallet. | Money | 0.006 | 12 | 1942 | ||||
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Tobacco use causes 1300 US deaths daily-more than AIDS, alcohol, car accidents, homicides & illegal drugs combined. | Health | 0.006 | 5 | 934 | ||||
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Don’t let #cigs cut your life short. Smoking #cigarettes can claim more than 10 years of your life. | Health | 0.023 | 15 | 622 | ||||
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About 20% of all US deaths are caused by a #smoking-related disease. Forget death, chase life. | Health | 0.020 | 14 | 707 | ||||
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Smoking can cause cancer almost anywhere in the body. 160,000+ US cancer deaths every year are linked to #smoking. | Health | 0.014 | 19 | 3573 | ||||
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Smoking #cigarettes can claim more than 10 years of your life. Don’t let #cigs cut your life short. | Health | 0.014 | 19 | 2869 | ||||
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Polonium-210 is a chemical in #cigarette smoke. It's also found in nuclear reactors. | Health | 0.013 | 12 | 1292 | ||||
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480,000 US deaths are caused by a #smoking-related disease every year. Forget death, chase life. | Health | 0.035 | 10 | 5121 | ||||
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Polonium-210 is a chemical in #cigarette smoke. It's also found in nuclear reactors. | Health | 0.032 | 9 | 851 | ||||
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About 40% of nonsmokers in this country are exposed to toxic secondhand smoke. | Health | 0.014 | 12 | 7434 | ||||
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Over 100 million nonsmokers in this country are exposed to toxic secondhand smoke. | Health | 0.014 | 6 | 4658 | ||||
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Over 160,000 cancer deaths in the US every year are linked to #smoking. | Health | 0.014 | 9 | 10000 | ||||
aImpressions: number of times a post or advertisement is displayed, whether or not the post is clicked.