Table 1.
Definition of variables.
| Variables | Definition | References | |
|---|---|---|---|
| Independent variables | Comment quantity | Comment quantity can enrich the comment information and increase the total amount of information. | Liu and Tang (2016) |
| Comment quality | The description integrity and product richness of the comment information, the objectivity of the comment sender, whether or not valuable information was provided | Hung (2017) and Park et al. (2007) | |
| Comment titer | Direction of the comment content, including positive, neutral, negative | Pumawirawan et al. (2012) | |
| Evaluator credibility | Evaluator's professionalism and reliability | Schiffman and Kanuk (1997) | |
| mediation variables | Time distance | Time distance refers to people's perception of events about time. | Bar-Anan et al. (2007) |
| Social distance | Based on the self, the individual's perception of the distance between the subject and the self. | Fujita et al. (2006) | |
| Spatial distance | It refers to an individual's spatial or geographical proximity between himself/herself and the reference object. | Ma (2016) | |
| Dependent variable | Green housing purchase intention | Effect of the comment on the information recipient's willingness to buy | Bansal and Voyer (2000) |