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. 2021 Feb 22;12:568451. doi: 10.3389/fpsyg.2021.568451

Table 1.

Definition of variables.

Variables Definition References
Independent variables Comment quantity Comment quantity can enrich the comment information and increase the total amount of information. Liu and Tang (2016)
Comment quality The description integrity and product richness of the comment information, the objectivity of the comment sender, whether or not valuable information was provided Hung (2017) and Park et al. (2007)
Comment titer Direction of the comment content, including positive, neutral, negative Pumawirawan et al. (2012)
Evaluator credibility Evaluator's professionalism and reliability Schiffman and Kanuk (1997)
mediation variables Time distance Time distance refers to people's perception of events about time. Bar-Anan et al. (2007)
Social distance Based on the self, the individual's perception of the distance between the subject and the self. Fujita et al. (2006)
Spatial distance It refers to an individual's spatial or geographical proximity between himself/herself and the reference object. Ma (2016)
Dependent variable Green housing purchase intention Effect of the comment on the information recipient's willingness to buy Bansal and Voyer (2000)