Table 6. Path coefficients and hypotheses testing.
Hypothesis | Relationship | Std Beta | T-Value | P-Values | Decision | f2 | VIF |
---|---|---|---|---|---|---|---|
H1 | PE -> BI | 0.090 | 2.083 | 0.019** | Supported | 0.014 | 1.855 |
H2 | PE -> PV | 0.213 | 3.938 | 0*** | Supported | 0.038 | 1.660 |
H3 | EE -> BI | 0.170 | 2.078 | 0.019** | Supported | 0.027 | 3.333 |
H4 | EE -> PE | 0.237 | 3.434 | 0*** | Supported | 0.050 | 1.754 |
H5 | SI -> BI | 0.034 | 0.59 | 0.278 | Not Supported | 0.001 | 2.808 |
H6 | FC -> BI | -0.053 | 1.389 | 0.083 | Not Supported | 0.009 | 1.022 |
H7 | HM -> BI | 0.008 | 0.134 | 0.447 | Not Supported | 0.494 | 2.372 |
H8 | HM -> PE | 0.422 | 5.955 | 0*** | Supported | 0.000 | 1.754 |
H9 | HM -> PV | 0.261 | 3.367 | 0*** | Supported | 0.045 | 2.091 |
H10 | PV -> BI | 0.146 | 3.408 | 0*** | Supported | 0.047 | 1.417 |
H11 | TRUST_ -> BI | 0.299 | 3.958 | 0*** | Supported | 0.071 | 3.939 |
H12 | PI -> BI | 0.230 | 2.671 | 0.004*** | Supported | 0.098 | 3.562 |
Moderating Effect of Personal Innovativeness | |||||||
H13 | Moderating Effect | 0.136 | 2.051 | 0.02** | Supported | 0.027a |
Note: EE, effort expectancy; FC, facilitating factor; HM, hedonic motivation; PI personal innovativeness; PE, performance expectancy; PV, price value; SI, social influence; BI, behavioural intention
*p < .5
**p < .01
***p < .001.
an effect size calculated manually.