Fig 10. An illustration of how multiplicative priming can be integrated with the different temporal conflict processing observed in the Simon and flanker tasks.

The figure presents the case when the trials are both flanker and Simon congruent. Thus, the flanker features are first processed, pre-activating the correct response. Then, the Simon features are processed, pre-activating the correct response again. As a consequence, at the stage of response selection, the correct response is co-activated, facilitating its selection. This impacts the duration of response selection or response execution, and accordingly performance.