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. 2021 Mar 2;12:638703. doi: 10.3389/fpsyg.2021.638703

Figure 6.

Figure 6

Innocent Drinks launched their Bolt from the Blue in 2018. It has been one of the companies most successful new product launches ever. Who says that blue-colored food and drink products would never sell? Though some have argued the drink is more green than blue (see Jewell, 2019) (Copyright Innocent Drinks).