Table 2.
Five dimensions of sustainability
| Variables | Mean | Dev. St. | 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|---|---|---|
| No. | |||||||
| Social dimension | |||||||
| I prefer buying locally as it offers me the opportunity to have social interaction with farmers. | 3.78 | 1.22 | 32 | 46 | 141 | 103 | 210 |
| I feel my voice has been heard if I buy locally. | 3.61 | 1.29 | 45 | 56 | 145 | 99 | 187 |
| I think buying locally can improve food quality and farmers empowerment simultaneously. | 3.82 | 1.22 | 34 | 39 | 133 | 111 | 215 |
| I feel I contribute to improving the farmer’s socio-economic conditions. | 3.90 | 1.19 | 29 | 35 | 126 | 110 | 232 |
| Economic dimension | |||||||
| I prefer buying locally as I believe farmers get a higher share of the profits. | 4.02 | 1.13 | 24 | 25 | 115 | 118 | 250 |
| I think buying locally contributes to the local economy. | 4.10 | 1.11 | 21 | 25 | 102 | 114 | 270 |
| I prefer buying locally as I can access high-quality food at a fair price. | 4.08 | 1.10 | 21 | 25 | 104 | 122 | 260 |
| I prefer buying locally because I think it improves the quality of farmers’ lives. | 4.08 | 1.09 | 15 | 31 | 114 | 110 | 262 |
| Environmental dimension | |||||||
| I feel contributing to improving local biodiversity by buying locally. | 3.77 | 1.25 | 38 | 41 | 137 | 103 | 213 |
| I feel in power to influence farmers to use sustainable farming practices. | 3.81 | 1.23 | 38 | 34 | 131 | 118 | 211 |
| I believe that locally produced food contains less packaging waste. | 4.01 | 1.14 | 24 | 29 | 109 | 124 | 246 |
| I prefer buying locally because the carbon footprint is low. | 3.99 | 1.20 | 28 | 38 | 105 | 103 | 258 |
| Cultural dimension | |||||||
| I believe in buying locally as I have a great understanding of locally grown agricultural products. | 3.85 | 1.20 | 29 | 40 | 134 | 110 | 219 |
| I prefer buying locally as I can touch and feel the products and choose the ones I prefer. | 4.13 | 1.04 | 18 | 16 | 101 | 140 | 257 |
| I choose to buy locally because I have greater trust in locally grown products. | 3.95 | 1.13 | 24 | 27 | 128 | 125 | 228 |
| I prefer buying locally as I get a chance to bargain. | 3.80 | 1.20 | 32 | 37 | 141 | 117 | 205 |
| Governance dimension | |||||||
| I feel more confident in buying local food products if there is a certification body reinforcing product quality. | 4.21 | 1.06 | 18 | 15 | 103 | 99 | 297 |
| Buying locally offers an opportunity for customers to participate in food quality requests and check. | 4.00 | 1.13 | 25 | 25 | 115 | 128 | 239 |
| I think interactions between farmers and consumers can be an alternative to certification bodies in food supply chains. | 3.75 | 1.28 | 42 | 48 | 120 | 113 | 209 |
| I think consumers can help to deal with unsold products by buying them at a discounted price. | 3.87 | 1.15 | 25 | 34 | 139 | 120 | 214 |
Highly disagree, 2: Disagree, 3: Neutral, 4: Agree, 5: Highly agree