Table 1.
CFA analysis results and descriptions.
| Variable/Indicator | r validity | λ | p | R2 | mean | Chronbach A | ranking | |
|---|---|---|---|---|---|---|---|---|
| CI-1 | Functional Corporate Image | 4.07 | 0.76 | |||||
| CI-11 | Comfort | 0.62 | 0.82 | 0.000 | 0.67 | 4.17 | 2 | |
| CI-12 | Service | 0.56 | 0.81 | 0.000 | 0.66 | 4.05 | 3 | |
| CI-13 | Familiarity | 0.46 | 0.76 | fixed | 0.58 | 3.91 | 5 | |
| CI-14 | Attractiveness | 0.73 | 0.83 | 0.000 | 0.69 | 4.25 | 1 | |
| CI-15 | Advocacy | 0.47 | 0.75 | 0.000 | 0.56 | 3.98 | 4 | |
| CI-2 | Psychological Corporate Image | 4.06 | 0.89 | |||||
| CI-21 | Favorability | 0.55 | 0.81 | fixed | 0.65 | 4.02 | 2 | |
| CI-22 | Reputation | 0.58 | 0.79 | 0.000 | 0.63 | 3.93 | 4 | |
| CI-23 | Trust | 0.67 | 0.98 | 0.000 | 0.96 | 4.33 | 1 | |
| CI-24 | Awareness | 0.39 | 0.91 | 0.000 | 0.83 | 3.99 | 3 | |