Table 10.
Multiple mediation analysis.
| Path | Specific Indirect effects | Total effects | VAF | Bias | Bootstrap 95% Confidence Interval |
Mediation | |
|---|---|---|---|---|---|---|---|
| 2.50% | 97.50% | ||||||
| Reputation -> Trust Vendor -> BuyFreq | 0.099 | 0.179 | 0.553 | 0.001 | 0.030 | 0.174 | Partial Mediation |
| Gam -> Use -> BuyFreq | 0.129 | 0.129 | 1 | 0.01 | 0.025 | 0.216 | Full Mediation |
| PEOU -> IU -> Use -> BuyFreq | 0.064 | 0.107 | 0.598 | -0.001 | 0.004 | 0.138 | Partial Mediation |
| PEOU -> PU -> IU -> Use -> BuyFreq | 0.042 | 0.107 | 0.393 | 0.001 | 0.019 | 0.075 | Partial Mediation |
| Reputation -> Trust Vendor -> IU -> Use -> BuyFreq | 0.080 | 0.179 | 0.447 | 0.001 | 0.035 | 0.131 | Partial Mediation |
| PEOU -> PU -> IU | 0.128 | 0.324 | 0.395 | 0.003 | 0.062 | 0.207 | Partial Mediation |
| Reputation -> Trust Vendor -> IU | 0.242 | 0.242 | 1 | 0.005 | 0.1 | 0.386 | Full Mediation |
| Reputation -> Trust Vendor -> BuyFreq -> ReBuy | 0.040 | 0.353 | 0.113 | 0 | 0.012 | 0.08 | No Mediation |
| Gam -> Use -> BuyFreq -> ReBuy | 0.051 | 0.082 | 0.622 | 0.004 | 0.014 | 0.102 | Partial Mediation |
| PEOU -> IU -> Use -> BuyFreq -> ReBuy | 0.026 | 0.068 | 0.382 | 0 | 0.003 | 0.067 | Partial Mediation |
| PEOU -> PU -> IU -> Use -> BuyFreq -> ReBuy | 0.017 | 0.068 | 0.250 | 0.001 | 0.007 | 0.036 | Partial Mediation |
| Reputation -> Trust Vendor -> IU -> Use -> BuyFreq -> ReBuy | 0.032 | 0.353 | 0.091 | 0 | 0.013 | 0.062 | No Mediation |
| Reputation -> Trust Vendor -> ReBuy | 0.263 | 0.353 | 0.745 | 0.002 | 0.169 | 0.369 | Partial Mediation |
| Gam -> Use -> ReBuy | 0.031 | 0.082 | 0.378 | 0.002 | 0 | 0.075 | Partial Mediation |
| PEOU -> IU -> Use -> ReBuy | 0.015 | 0.068 | 0.221 | 0 | 0 | 0.049 | Partial Mediation |
| PEOU -> PU -> IU -> Use -> ReBuy | 0.010 | 0.068 | 0.147 | 0 | 0.001 | 0.026 | No Mediation |
| Reputation -> Trust Vendor -> IU -> Use -> ReBuy | 0.019 | 0.353 | 0.054 | 0 | 0.003 | 0.045 | No Mediation |
| PEOU -> IU -> Use | 0.084 | 0.138 | 0.609 | -0.001 | 0.005 | 0.175 | Partial Mediation |
| PEOU -> PU -> IU -> Use | 0.055 | 0.138 | 0.399 | 0.001 | 0.025 | 0.095 | Partial Mediation |
| Reputation -> Trust Vendor -> IU -> Use | 0.103 | 0.103 | 1 | 0.001 | 0.046 | 0.173 | Full Mediation |
Note: VAF would be smaller than 0.2 in the presence of a significant indirect effect (VAF <0.2, no mediation; 0.2 ≤ VAF ≤0.8, partial mediation; VAF >0.8, full mediation).