Table 5.
Measurement model results.
| Construct | Item | Outer Loading | Composite reliability | Cronbach's Alpha | AVE | Discriminant validity? |
|---|---|---|---|---|---|---|
| PU | PU1 | 0.790 | 0.885 | 0.805 | 0.72 | Yes |
| PU2 | 0.862 | |||||
| PU3 | 0.891 | |||||
| PEOU | PEOU1 | 0.755 | ||||
| PEOU2 | 0.895 | |||||
| PEOU3 | 0.889 | 0.916 | 0.876 | 0.733 | Yes | |
| PEOU4 | 0.878 | |||||
| VR | VR1 | 0.974 | 0.975 | 0.948 | 0.951 | Yes |
| VR2 | 0.976 | |||||
| GAM | BD1 | 0.852 | 0.959 | 0.954 | 0.701 | Yes |
| BD2 | 0.893 | |||||
| DM1 | 0.850 | |||||
| DM2 | 0.732 | |||||
| MC1 | 0.812 | |||||
| MC2 | 0.859 | |||||
| LB1 | 0.809 | |||||
| LB2 | 0.801 | |||||
| PT1 | 0.874 | |||||
| PT2 | 0.882 | |||||
| IU | IU1 | 0.925 | 0.912 | 0.854 | 0.777 | Yes |
| IU2 | 0.924 | |||||
| IU3 | 0.789 | |||||
| USE | U1 | 1 | Single item | |||
| BF | CO1 | 0.975 | 0.975 | 0.948 | 0.950 | Yes |
| CO2 | 0.975 | |||||
| TV | TV1 | 0.828 | 0.954 | 0.945 | 0.724 | Yes |
| TV2 | 0.804 | |||||
| TV3 | 0.87 | |||||
| TV4 | 0.849 | |||||
| TV5 | 0.773 | |||||
| TV6 | 0.906 | |||||
| TV7 | 0.907 | |||||
| TV8 | 0.860 | |||||
| RPI | RPI1 | 0.888 | 0.935 | 0.895 | 0.829 | Yes |
| RPI2 | 0.973 | |||||
| RPI3 | 0.866 |