Table 8.

Hypothesis test results.

Hypotheses | Independ. variable	→	Depend. variable		Findings	Conclusion
H1	→	Perceived Usefulness (PU)	Intention to Use (IU)	Positively & statistically significant∗∗∗ ( $\widehat{\text{β}}$= 0.276, p < 0.001)	Supported with medium effect
H2a	→	Perceived Ease of Use (PEOU)	Perceived Usefulness (PU)	Positively & statistically significant∗∗∗ ( $\widehat{\text{β}}$ = 0.465, p < 0.001)	Supported with large effect
H2b	→	Perceived Ease of Use (PEOU)	Intention to Use (IU)	Positively & statistically significant∗∗ ($\widehat{\text{β}}$ = 0.196, p < 0.05)	Supported with medium effect
H3	→	Reputation (REP)	Trust in Vendor (TV)	Positively & statistically significant∗∗∗ ( $\widehat{\text{β}}$ = 0.725, p < 0.001)	Supported with large effect
H4	→	Gamification (GAM)	Use	Positively & statistically significant∗∗ ( $\widehat{\text{β}}$ = 0.167, p < 0.05)	Supported with medium effect
H5	→	Intention to Use (IU)	Use	Positively & statistically significant∗∗∗ ( $\widehat{\text{β}}$ = 0.427, p < 0.001)	Supported with large effect
H6a	→	Use	Buy Frequency (BF)	Positively & statistically significant∗∗∗ ( $\widehat{\text{β}}$ = 0.770, p < 0.001)	Supported with large effect
H6b	→	Use	Repurchase Intention (RPI)	Positively & statistically significant∗∗ ($\widehat{\text{β}}$ = 0.184, p < 0.05)	Supported with medium effect
H7	→	Purchase Frequency(BF)	Repurchase Intention (RPI)	Positively & statistically significant ∗∗∗ ( $\widehat{\text{β}}$ = 0.397, p < 0.001)	Supported with large effect
H8a	→	Trust in Vendor (TV)	Repurchase Intention (RPI)	Positively & statistically significant ∗∗∗ ( $\widehat{\text{β}}$ = 0.363, p < 0.001)	Supported with large effect
H8b	→	Trust in Vendor (TV)	Buy Frequency (BF)	Positively & statistically significant ∗∗ ($\widehat{\text{β}}$ = 0.137, p < 0.05)	Supported with small effect
H8c	→	Trust in Vendor (TV)	Intention to Use (IU)	Positively & statistically significant ∗∗ ( $\widehat{\text{β}}$= 0.333, p < 0.001)	Supported with medium effect

Notes: Path Coefficient $\widehat{\text{β}}:$ NS = not significant; ∗ significant at p < 0.10.; ∗∗ significant at p < 0.05.; ∗∗∗ significant at p < 0.01; Effect size: >0.350 large; >0.150 and ≤0.350 medium; >0.150 and ≤0.350 small (Chin, 1998; Cohen, 1988).