Table 9.
Summary of effects by hypothesis.
| Hypotheses | Path | Fˆ2 | Effect Size | p-value | ||
|---|---|---|---|---|---|---|
| H1 | Perceived Usefulness (PU) | → | Intention to Use (IU) | 0.097 | Small | 0 |
| H2a | Perceived Ease of Use (PEOU) | → | Perceived Usefulness (PU) | 0.275 | Medium | 0 |
| H2b | Perceived Ease of Use (PEOU) | → | Intention to Use (IU) | 0.043 | Small | 0.041 |
| H3 | Reputation (REP) | → | Trust in Vendor (TV) | 1.105 | Large | 0 |
| H4 | Gamification (GAM) | → | Use | 0.036 | Small | 0.012 |
| H5 | Intention to Use (IU) | → | Use | 0.275 | Medium | 0 |
| H6a | Use | → | Buy Frequency (BF) | 1.661 | Large | 0 |
| H6b | Use | → | Repurchase Intention (RPI) | 0.028 | Small | 0.028 |
| H7 | Buy Frequency (BF) | → | Repurchase Intention (RPI) | 0.123 | Small | 0 |
| H8a | Trust in Vendor (TV) | → | Repurchase Intention (RPI) | 0.271 | Medium | 0 |
| H8b | Trust in Vendor (TV) | → | Buy Frequency (BF) | 0.053 | Small | 0.005 |
| H8c | Trust in Vendor (TV) | → | Intention to Use (IU) | 0.124 | Small | 0.001 |