Table 3.

Maximum Direct Effects of Product Scores

Question	Test 1 (n = 27)	Test 2 (n = 27)	Own‐Brand Cigarette (n = 26)	Nicotine Polacrilex Gum (n = 26)
Is the Product “Satisfying” Right Now?	41.41 ± 27.81	41.63 ± 30.43	74.69 ± 25.75	46.19 ± 25.08
Is the Product Making You Feel “Calm” Right Now?	39.15 ± 27.12	44.56 ± 27.82	73.19 ± 25.22	46.85 ± 26.81
Is the Product Helping You “Concentrate” Right Now?	32.04 ± 25.48	29.70 ± 24.44	59.15 ± 30.78	35.96 ± 24.51
Is the Product Making You Feel More “Awake” Right Now?	34.74 ± 24.81	35.70 ± 27.13	53.23 ± 29.35	39.42 ± 25.46
Is the Product Making You Feel “Sick” Right Now?	28.70 ± 28.11	20.93 ± 23.09	16.00 ± 21.22	18.31 ± 23.87
Is the Product Reducing Your “Hunger” for Food Right Now?	29.11 ± 22.62	25.93 ± 23.49	40.65 ± 27.01	29.46 ± 24.06
Would You Like “More” of the Product Right Now?	26.22 ± 25.10	32.33 ± 26.94	69.04 ± 26.60	33.31 ± 26.96

Values are presented as mean ± SD.