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Application programming interface messaging for the May Measurement Month campaign in 2020 in Korea
| Age of the participants |
|||||
|---|---|---|---|---|---|
| 20–25 | 26–30 | 31–40 | 41–50 | Total | |
| Message sent | 13 350 | 11 498 | 36 519 | 36 509 | 97 876 |
| Message opened | 7003 | 7403 | 27 232 | 28 726 | 70 364 |
| Open rate | 52.46% | 64.39% | 74.57% | 78.68% | |
| Click for the event | 226 | 239 | 994 | 1227 | 2686 |
| CTR (click/sent) | 1.69% | 2.08% | 2.58% | 3.36% | |
| CTR (click/open) | 3.23% | 3.23% | 3.47% | 4.27% | |
| CTR, click through rate | |||||
