Measurement items
Sensory
SE1	This grocerant tries to engage my senses
SE2	This grocerant has a sensory appeal
Affective
AF1	This grocerant tries to put me in a certain mood
AF2	This grocerant makes me respond in an emotional manner
AF3	This grocerant appeals to feelings
Intellectual
IN1	This grocerant tries to intrigue me
IN2	This grocerant stimulates my curiosity
IN3	This grocerant appeals to my creative thinking
Behavioral
BE1	This grocerant makes me think about my lifestyle
BE2	This grocerant reminds me of activities that I can do
BE3	This grocerant leads me to think about my actions and behaviors
Brand awareness
AW1	I am aware of this grocerant brand
AW2	Some characteristics of this grocerant brand come to my mind quickly
AW3	I can recognize this grocerant brand among competing brands
Brand association/image
IM1	I feel comfortable about this grocerant
IM2	This grocerant is economical
IM3	This grocerant gives me the impression of being clean and friendly
Perceived quality
QU1	This grocerant provides consistent service quality
QU2	This grocerant provides reliable food products
QU3	Compared to other grocerants, the quality of this grocerant is excellent
QU4	Overall, the quality of this grocerant is high
Perceived value
VA1	The use of this grocerant is fun and pleasant
VA2	The use of this grocerant is pragmatic and economical
VA3	Dining experience at this grocerant is worth the money
VA4	It is a good deal to dine at this grocerant compared to other restaurants
VA5	The overall value of dining at this grocerant is high
Brand loyalty
LO1	In the future, I will be loyal to this grocerant brand
LO2	This grocerant brand will be my first choice in the future
LO3	Compared to how I feel about other grocerant brands, this grocerant brand is important to me
LO4	I will recommend this grocerant brand to my friends or others
LO5	I will say positive things about this grocerant brand to others