Table 2.
Compliance of practice websites, Facebook pages and Instagram accounts with ASA-CAP criteria on advertising prescription-only medicines (POMs)
| ASA-CAP criteria on advertising POMs | Website | ||
|---|---|---|---|
| N (%) | N (%) | N (%) | |
| POM name avoided on landing page | 114 (77.0) | 16 (31.4) | 31 (75.6) |
| POM and non-POM offered | 140 (94.6) | 44 (86.3) | 34 (82.9) |
| Statement 'consult required', 'not suitable for all' or similar | 36 (24.3) | 4 (7.8) | 0 (0.0) |
| Avoids 'specialist' or 'specialising in' | 139 (93.9) | 47 (92.2) | 41 (100) |
| No financial promotion | 90 (60.8) | 17 (33.3) | 13 (31.7) |
| Avoided before/after images | 129 (87.2) | 15 (29.4) | 26 (63.4) |
| Correct use of POM in treating hyperhidrosis | 108 (73.0) | 46 (90.2) | 37 (90.2) |
| No indirect promotion of POMs | 29 (19.6) | 9 (17.6) | 5 (12.2) |
| Fully compliant | 6 (4.1) | 3 (5.9) | 0 (0.0) |