Table 1.

The 10 Vs of big data.

Characteristics	Description
1. Volume	Best known characteristic of big data; more than 90 percent of the whole data were created in the past couple of years.
2. Velocity	The speed at which data are being generated.
3. Variety	Processing structured, unstructured and semistructured data.
4. Variability	Inconsistent speed of data loading, multitude of data dimensions, and number of inconsistencies.
5. Veracity	Confidence or trust in the data.
6. Validity	Refers to how accurate and correct the data are.
7. Vulnerability	Security concerns, data breaches.
8. Volatility	Design policy for data currency, availability, and rapid retrieval of information when required.
9. Visualization	Develop new tools considering the complex relationships between the above properties.
10. Value	The most important of the 10 Vs; substantial value must be found.