Table 1.
Individual characteristics of the analysis sample (n = 4504; unweighted).
| n (%) | |
|---|---|
| Sex | |
| Female | 2570 (57.1) |
| Male | 1934 (42.9) |
| Age * | |
| 18–29 | 278 (6.2) |
| 30–39 | 639 (14.2) |
| 40–49 | 878 (19.5) |
| 50–59 | 962 (21.4) |
| 60–69 | 924 (20.5) |
| 70+ | 820 (18.2) |
| Ethnicity | |
| White British | 3954 (87.8) |
| White other | 257 (5.7) |
| Mixed or multiple ethnic groups | 54 (1.2) |
| Asian or Asian British | 152 (3.4) |
| Black or Black British | 71 (1.6) |
| Other | 16 (0.4) |
| Education | |
| Degree or equivalent | 2182 (48.5) |
| A-levels or vocational level 3 or equivalent | 874 (19.4) |
| Other qualifications below A-levels or equivalent | 781 (17.3) |
| Other qualification | 269 (6.0) |
| No qualifications | 398 (8.8) |
| Children in household | |
| Yes | 1373 (30.4) |
| No | 3131 (69.6) |
| Shopping responsibility | |
| Yes—some or all | 4316 (95.8) |
| No—someone else does | 188 (4.2) |
| Current label use | |
| Very often | 934 (20.7) |
| Quite often | 1536 (34.1) |
| Occasionally | 1316 (29.2) |
| Rarely | 558 (12.4) |
| Never | 160 (3.6) |
| Reported consuming or buying product in past 12 months | |
| Pizza | 3361 (74.6) |
| Drink | 1630 (36.2) |
| Cake | 3163 (70.2) |
| Crisps | 3723 (82.7) |
| Yoghurt | 3779 (83.9) |
| Breakfast cereal | 3802 (84.4) |
* adds up to 4501.