Reasons for consulting Food label
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Usefulness |
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Ease of interpretation |
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Visual salience |
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Familiarity with symbols |
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Parental awareness |
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Health self-consciousness |
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Relevant information |
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Acquisition of nutritional knowledge |
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Social responsibility |
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Reasons against consulting Food label
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Technical information |
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Language difficulty |
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Description of nutritional benefits with unclear symbols |
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Label crowded with irrelevant information |
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Label information is not trustworthy |
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Food labels are only advertising strategies |
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Difficulty of interpretation |
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Not in native language |
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Lack of prior nutritional awareness |
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Subjective Norms
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People important to me think I should eat healthy package food |
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People important to me approve to eat healthy package food |
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People important to me want me to eat healthy package food |
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Many people who are important to me eat healthy package food |
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The mass media suggest that I should use healthy package food products |
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The mass media urge me to use healthy package food products |
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The mass media and advertising consistently recommended that I should use healthy package food products |
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Self-Efficacy
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For me it is difficult to select healthy package food due to small font size at a food label. |
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For me it is difficult to select healthy package food due to lack of knowledge about nutrients. |
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My nature to eat quickly hinders me to select healthy package food. |
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It is entirely up to me to select healthy package food |
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Shopping foods with others (e.g., friends) make difficult for me to select healthy package food |
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For me it is difficult to select healthy package food because nutritional information is placed at the back of the pack food label |
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It is easy to select healthy package food if I can understand the nutrients on the label (e.g., Calorie, fat, etc.). |
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It is easy to select healthy package food if I can understand the nutrient content per serving size on the label (e.g., Calorie 400 kcal, fat 10 g, etc.) |
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It is easy to select healthy package food if I can understand the percentage daily values of nutrients on the label |
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Healthy packaged food Intention
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I give importance to nutrients in the purchasing of packaged food items |
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I mostly prefer to eat healthy package food |
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I frequently purchase healthy package food |
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I am willing to pay extra for healthy package food |
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I intend to take healthy package food |
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I plan to take healthy package food |
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I want to take healthy package food |
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