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Results of conjoint analyses with part-worth utilities of study attribute levels: (a) Type of product: Soft drink/Yoghurt/Chocolate; (b) Brand name: Neutral/One heart/Three hearts; and (c) Claim: No claim/General health claim “For a healthy heart”/Specific health claim: “For a healthy heart—rich in omega-3, which supports a healthy heart.” (N = 1000, Slovenia).
