Table 4.

Ratings of health impacts of soft drinks labelled with different constructed brands and claims (N = 1000).

Brand:	♥ One Heart	♥♥♥ Three Hearts	••• Neutral
Type of Claim:	Mean ± SD a	Mean ± SD a	Mean ± SD a	p-Value b
No claim	4.06 ± 1.35	3.98 ± 1.37	3.79 ± 1.32	0.000
General claim	4.40 ± 1.38	4.33 ± 1.34	4.18 ± 1.37	0.000
Specific health claim	4.73 ± 1.47	4.76 ± 1.43	4.66 ± 1.40	0.000

^a Measured using a Likert scale of 1 (unfavourable impact) to 7 (favourable impact); SD = standard deviation, ^b p-values of the differences for the statements between the groups: highly significant differences (p < 0.001).