Table 3.

t-Tests for hypotheses

Variables	Hypothesis	Low Interaction Importance	High Interaction Importance	t value	Significance
Attitude toward hosting mega-events	H1**	5.50	6.43	− 7.32	p < 0.001
Attitude toward Expo	H2**	5.21	6.35	− 9.25	p < 0.001
Ambassadorship	H3**	3.45	5.71	− 14.55	p < 0.001
Positive megaphoning	H4**	5.60	6.45	− 8.13	p < 0.001
Negative megaphoning	H5	2.49	2.13	2.60	p = 0.01

**p < 0.001