Table 1. Hashtags used to capture tweets related to the campaign as well as breastfeeding-related conversations during the six months prior to the 2020 World Breastfeeding Week campaign.

Campaign hashtags	Breastfeeding-related hashtags
#WorldBreastfeedingWeek	#breastfeed
#WorldBreastfeedingWeek2020	#breastfeeding
#WBW	#normalizebreastfeeding
#WBW2020	#breastmilk
#BreastfeedingWeek	#breastfeedingsupport
#BreastfeedingWeek2020	#breastfeedingmoms