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. 2021 Mar 29;16(3):e0249302. doi: 10.1371/journal.pone.0249302

Table 2. Description of type of influencers, 2020 World Breastfeeding Week Campaign.

Type of influencers Influencer description Top 0.25% by metric Metric description
Transmitters Those who send the highest volume of tweets Outdegree number of out-going tweets, e.g., mentioning or retweeting others
Transceivers The most mentioned users or those whose tweets are the most retweeted Indegree number of incoming tweets, e.g., being mentioned or retweeted
Transcenders Those who send the highest volume of tweets and at the same time are the most mentioned and retweeted Overall degree Both in- and out-going activity
Traders Those who bridge otherwise disconnected individuals Betweenness number of times a user sits between otherwise disconnected others