TABLE 8.

SEM results

	Model 1 (Constrained model)	Model 2 (Unconstrained model)	Model 3 (Unconstrained model)
Main effects	Standard estimate	Standard estimate	Standard estimate
H3: Product promotion → purchase satisfaction	0.248*	0.246*	0.242*
H5: Purchase (in)ability → purchase satisfaction	−0.322**	−0.318**	−0.307**
H7: Distinguish (in)ability → purchase satisfaction	0.064	0.061	0.037
H9: Consumer resilience → purchase satisfaction	0.137**	0.142**	0.175**
H11: Purchase satisfaction → repurchase intention	0.659*	0.664*	0.664*
Mediating effects		(ab)	(ab)
H4: Purchase satisfaction mediating product promotion → repurchase intention		0.163*	0.160*
H6: Purchase satisfaction mediating product ability → repurchase intention		−0.211**	−0.204**
H8: Purchase satisfaction mediating distinguish ability → repurchase intention		0.040	0.024
H10: Purchase satisfaction mediating consumer resilience → repurchase intention		0.094**	0.116**
Moderating effects
H12b: Product promotion X Consumer adaptability → purchase satisfaction			0.070
H12c: Purchase ability X Consumer adaptability →purchase satisfaction			0.043
H12d: Distinguish ability X Consumer adaptability →purchase satisfaction			−0.006
H13: Consumer resilience X Consumer adaptability →purchase satisfaction			0.118**
Model properties
χ2/D.F.	262.015/181	259.380/177	251.478/173
∆χ2/∆D.F.		2.635/4	10.537/8
GFI	0.945	0.946	0.947
AGFI	0.923	0.922	0.922
NFI	0.928	0.929	0.931
CFI	0.976	0.976	0.977
RMSEA	0.033	0.034	0.034

Effects are significant at p < .001 (*) and p < .05 (**). Since consumer vulnerability dimension of product knowledge did not show adequate validity within confirmatory factor analysis (factor loadings were < 0.50) it was removed from further analysis including SEM. Thus, the results for H1, H2, and H12a are not available and these hypotheses are rejected.