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. 2021 Mar 10;45(6):1425–1442. doi: 10.1111/ijcs.12672

TABLE 9.

Mediating effects

Mediating effects Direct effect (c′) Indirect path (a) Indirect path (b) Indirect effects (ab)
Model 2 Model 3 Model 2 Model 3 Model 2 Model 3 Model 2 Model 3
H4: Purchase satisfaction mediating product promotion → repurchase intention 0.025 0.025 0.246* 0.242* 0.664* 0.664* 0.163* 0.160*
H6: Purchase satisfaction mediating product ability → repurchase intention −0.035 −0.036 −0.318* −0.307* 0.664* 0.664* −0.211* −0.204*
H8: Purchase satisfaction mediating distinguish ability → repurchase intention 0.035 0.035 0.061 0.037 0.664* 0.664* 0.040 0.024
H10: Purchase satisfaction mediating consumer resilience → repurchase intention −0.061 −0.061 0.142 0.175* 0.664* 0.664* 0.094* 0.116*

Significant relationships are marked with *; c′––independent variable → dependent variable/repurchase intention, a–independent variable → mediator/purchase satisfaction, b–mediator/purchase satisfaction → repurchase intention; ab–intermediate/indirect effects.