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. 2021 Mar 10;45(6):1425–1442. doi: 10.1111/ijcs.12672

TABLE 10.

Hypotheses’ statuses

Hypothesis Status
H1: Higher product knowledge positively influences purchase satisfaction. Rejected
H2: Purchase satisfaction mediates the influence of product knowledge on repurchase intention. Rejected
H3: Greater consumer proneness to product promotion positively influences purchase satisfaction. Supported
H4: Purchase satisfaction mediates the influence of product promotion on repurchase intention. Supported
H5: Higher purchase inability of the consumer negatively influences purchase satisfaction. Supported
H6: Purchase satisfaction mediates the influence of purchase ability on repurchase intention. Supported
H7: Lower distinguish ability of consumers negatively influences purchase satisfaction. Rejected
H8: Purchase satisfaction mediates the influence of distinguish ability on repurchase intention. Rejected
H9: Consumer resilience positively influences purchase satisfaction. Supported
H10: Purchase satisfaction mediates the influence of consumer resilience on repurchase intention. Supported
H11: Consumer purchase satisfaction positively influences repurchase intention. Supported
H12: Consumer adaptability moderates the relationships between consumer vulnerability dimensions of (a) product knowledge, (b) product promotion, (c) purchase ability, and (d) distinguish ability and purchase satisfaction. Rejected
H13: Consumer adaptability moderates the relationship between consumer resilience and purchase satisfaction. Supported

Considering the obtained results and the applied theoretical framework (SCT), the research results can be briefly summarized as follows:

  • The pandemic can be considered an important external factor that influences consumers’ personal and behavioral processes, thus denoting novel environmental set of SCT.

  • The self‐efficacy can be explained through the direct and indirect effects of consumer vulnerability and resilience (contributing to the personal processes set of SCT) crucial for SCT behavioral processes.

  • Personal processes of consumer vulnerability and resilience indirectly influence repurchases via purchase satisfaction, hence contributing to personal and behavioral processes sets of SCT.

  • The personal process of self‐efficacy can be explained through the moderating effect of consumer adaptability, which changes consumer behavior as a way of coping (being more self‐efficacious) with threat, which adds to the personal and behavioral processes sets of SCT.

  • The behavioral outcome of purchase satisfaction is affected by personal processes and it affects future consumer behavior in the form of repurchases, thus contributing to the SCT set of behavioral processes.