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| CMEFFECT | ||
|---|---|---|
| Content marketing context factors | Hypothesis | Supported |
| CMSTRAT | + | Yes |
| CPROD | + | Yes |
| CDIST1 | + | No |
| CDIST2 | + | No |
| CPROM | + | No |
| CMPERME | + | Yes |
| CMORG | + | Yes |
Notes: + = a positive hypothesized relationship. Yes = the hypothesis was supported. No = the hypothesis was not supported.
