Table 3.

ALDP evaluation framework.

Evaluation Questions	Indicators
What were the trends on Facebook?	Number of ALDP Facebook posts Number of likes on ALDP Facebook page Number of engaged users on ALDP Facebook Page ALDP Facebook Page Reach
How did the Ante La Duda Pregunta website traffic vary over time?	Number of website views Number of unique visitors
How many people searched for Z-CAN clinics on the Ante La Duda Pregunta campaign website?	Number of clinic searches
What is the reach of the Ante La Duda Pregunta digital videos?	Number of digital video views
What is the reach of the Ante La Duda Pregunta digital media placements?	Number of impressions through digital media placements Number of clicks through digital media placements
How many campaign materials were distributed?	Number and types of campaign materials distributed
How many community engagement events supported the campaign?	Number of community events
How much were influencers engaged in the campaign?	Number of influencers engaged Number of impressions from blog and social media posts [Facebook, Twitter, and Instagram] by influencers