Table 4.
Evaluation results of the ALDP campaign (November 2016 to September 2017).
| Communication Strategy | Cumulative Number |
|---|---|
| ALDP Facebook Page | |
| Posts | 125 |
| Likes | 21,777 |
| Engaged Users | 333,004 |
| Total Reach | 20,023,232 |
| ALDP Website | |
| Home Page views | 202,886 |
| Unique visitors | 161,304 |
| Clinic Searches | 28,767 |
| ALDP Videos | |
| Total Overall Clicks | 155,179 |
| Facebook Video Clicks | 109,990 |
| MaxPoint Video Clicks | 1,112 |
| H Code Video Clicks | 22,432 |
| YouTube | 21,645 |
| Total Completed Views | 2,246,996 |
| Facebook Video Views | 214,274 |
| MaxPoint Video Views | 163,978 |
| H Code Video Views | 666,665 |
| YouTube Views | 1,202,079 |
| ALDP Digital Advertisements (Facebook, MaxPoint, HCode, Google) | |
| Number of impressions | 124,540,476 |
| Number of clicks | 743,125 |
| ALDP Materials Distributed | |
| Postcards | 35,824 |
| Posters (in-clinic & community) | 820 |
| Brochures | 3,579 |
| Patient kits | 201 |
| Promotional items (grocery bags, buttons, cellphone cardholder) | 27,398 |
| ALDP Community Engagement Events | |
| Number of events | 33 |
| ALDP Influencers | |
| Number of influencers | 23 |
| Blog impressions | 784,383 |
| Twitter impressions | 1,123,069 |
| Facebook impressions | 614,027 |
| Instagram impressions | 124,192 |