Table 1.

Categorisation of advertising setting

Advertising setting	Description	Included survey responses
Traditional	Physical, non-digital text and radio media and direct marketing	Television, radio, text message, newspaper/magazine, email and leaflet
Digital	Advertising seen or heard through digital platforms and social media	Online/internet, mobile app, video game and social media
Recreational	Advertising placed in environments that people interact with for enjoyment and leisure purposes	Film/cinema, leisure centre/gym/community centre, sports event/concert/community event, giveaway/sample/special offer and pub
Functional	Advertising placed in environments that people visit for a specific purpose and to complete a specific task (eg, school, work and shops)	Billboard/outdoor signs, telephone boxes, school/college/university, signs or displays in supermarket/convenience stores/restaurants, delivery drivers, doctor’s surgery, shopping centre and motorway services
Transport	Advertising placed in environments related to transport	Outside/inside buses, outside/inside tube, tram or train, outside/inside of tube or train station, bus stop, taxi and back of bus ticket