Table 4.

Sociodemographic correlates of advertising exposure stratified by advertising setting (n=1552)

Sociodemographic characteristic		Traditional	Digital	Recreational	Functional	Transport
Sex	Male	Ref	Ref	Ref	Ref	Ref
	Female	1.19 (0.92–1.54)	0.80 (0.63–1.02)	0.94 (0.71–1.26)	0.96 (0.76–1.21)	0.89 (0.70–1.14)
Age group	18–34	0.64 (0.34–1.18)	3.93 (2.18–7.08)***	1.37 (0.70–2.70)	1.27 (0.74–2.18)	1.96 (1.11–3.48)*
	35–44	0.74 (0.41–1.34)	3.06 (1.74–5.40)***	1.27 (0.66–2.44)	1.12 (0.67–1.88)	1.50 (0.87–2.61)
	45–54	0.77 (0.44–1.34)	1.69 (0.99–2.87)	0.84 (0.46–1.55)	0.89 (0.56–1.43)	0.99 (0.59–1.65)
	55–64	0.94 (0.57–1.54)	1.38 (0.85–2.24)	1.13 (0.66–1.94)	0.99 (0.65–1.51)	0.94 (0.59–1.49)
	≥65	Ref	Ref	Ref	Ref	Ref
Socioeconomic position	AB	Ref	Ref	Ref	Ref	Ref
	C1C2	1.52 (1.15–2.00)**	1.22 (0.93–1.60)	1.01 (0.73–1.39)	1.16 (0.90–1.49)	1.08 (0.82–1.41)
	DE	1.44 (1.00–2.08)*	1.50 (1.06–2.14)*	1.04 (0.68–1.59)	1.18 (0.85–1.65)	1.12 (0.78–1.59)
Children in the household	No	Ref	Ref	Ref	Ref	Ref
	Yes	0.93 (0.69–1.26)	0.96 (0.72–1.27)	0.74 (0.52–1.05)	0.88 (0.67–1.15)	0.79 (0.60–1.06)
Working status	Full time	1.01 (0.68–1.48)	1.28 (0.90–1.82)	1.18 (0.76–1.82)	1.07 (0.76–1.49)	1.50 (1.04–2.17)*
	Part time	0.85 (0.55–1.31)	1.08 (0.73–1.61)	1.05 (0.64–1.73)	0.84 (0.57–1.23)	1.12 (0.74–1.71)
	Self-employed	0.80 (0.49–1.33)	0.93 (0.58–1.48)	0.87 (0.48–1.58)	0.95 (0.61–1.48)	1.55 (0.97–2.49)
	Retired	0.90 (0.50–1.60)	0.84 (0.49–1.45)	0.93 (0.49–1.76)	0.80 (0.49–1.32)	1.02 (0.59–1.76)
	Not looking/unable to work	Ref	Ref	Ref	Ref	Ref
	Other	0.76 (0.32–1.78)	0.58 (0.25–1.36)	1.61 (0.66–3.94)	0.85 (0.39–1.84)	2.18 (0.98–4.86)
Region	London	Ref	Ref	Ref	Ref	Ref
	North	1.13 (0.90–1.43)	1.20 (0.97–1.49)	1.11 (0.86–1.45)	1.16 (0.94–1.42)	2.05 (1.65–2.54)***

Models adjusted for sex, age group, social class, children in the household, working status and region.

*P<0.05; **p<0.01; ***p<0.001.