Table 5.
Weight status by exposure to advertising for less healthy foods and drinks (n=1552)
| Type of advertising | Underweight, OR (95% CI) | Overweight, OR (95% CI) | Obese, OR (95% CI) | Missing, OR (95% CI) |
| Any advertising exposure | 0.94 (0.35 to 2.57) | 1.08 (0.75 to 1.57) | 1.08 (0.72 to 1.60) | 0.94 (0.63 to 1.41) |
| By product category | ||||
| Processed HFSS foods | 1.31 (0.56 to 3.04) | 1.17 (0.87 to 1.56) | 1.12 (0.82 to 1.53) | 0.89 (0.65 to 1.21) |
| Sugary drinks | 1.07 (0.51 to 2.24) | 1.09 (0.84 to 1.43) | 1.00 (0.75 to 1.33) | 1.04 (0.78 to 1.41) |
| Sugary cereals | 1.03 (0.49 to 2.20) | 1.21 (0.92 to 1.59) | 1.29 (0.97 to 1.72) | 1.03 (0.76 to 1.40) |
| Sweet snacks | 1.14 (0.54 to 2.39) | 1.03 (0.79 to 1.35) | 1.11 (0.83 to 1.47) | 0.79 (0.58 to 1.06) |
| Fast food | 0.69 (0.32 to 1.47) | 1.18 (0.88 to 1.58) | 1.31 (0.95 to 1.80) | 1.00 (0.72 to 1.38) |
| Digital food delivery services | 0.71 (0.33 to 1.49) | 1.22 (0.93 to 1.60) | 1.40 (1.05 to 1.88)* | 1.05 (0.78 to 1.43) |
| By advertising setting | ||||
| Traditional | 0.88 (0.40 to 1.94) | 1.32 (0.98 to 1.79) | 1.28 (0.93 to 1.77) | 1.24 (0.89 to 1.74) |
| Digital | 1.12 (0.51 to 2.47) | 1.28 (0.96 to 1.71) | 1.80 (1.33 to 2.44)*** | 1.12 (0.82 to 1.54) |
| Recreational | 1.05 (0.41 to 2.66) | 1.15 (0.81 to 1.63) | 1.46 (1.02 to 2.09)* | 1.07 (0.72 to 1.58) |
| Functional | 0.65 (0.31 to 1.38) | 1.01 (0.78 to 1.32) | 1.15 (0.86 to 1.52) | 1.06 (0.79 to 1.43) |
| Transport | 0.63 (0.28 to 1.41) | 1.07 (0.80 to 1.42) | 1.20 (0.89 to 1.63) | 0.78 (0.57 to 1.08) |
Model adjusted for sex, age group, social class, children in the household, working status and region.
*P<0.05; **p<0.01; ***p<0.001.
HFSS, high in fat, salt and sugar.