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. 2021 Apr 9;8(1):129–140. doi: 10.1007/s40747-021-00358-1

Table 4.

The consistency ratios before COVID-19

Marketing mix elements Expert 1 Expert 2 Expert 3
Product 0.000 0.000 0.000
Price 0.033 0.033 0.000
Promotion 0.033 0.000 0.033
Process 0.064 0.064 0.016
People 0.033 0.033 0.033
Place 0.000 0.000 0.000
Physical evidence 0.000 0.000 0.033
Marketing mix elements Expert 4 Expert 5 Aggregated
Product 0.000 0.033 0.006
Price 0.033 0.000 0.019
Promotion 0.033 0.000 0.019
Process 0.027 0.027 0.039
People 0.000 0.033 0.026
Place 0.033 0.033 0.013
Physical evidence 0.033 0.000 0.013