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. 2021 Apr 9;8(1):129–140. doi: 10.1007/s40747-021-00358-1

Table 5.

The consistency ratios during COVID-19

Marketing mix elements Expert 1 Expert 2 Expert 3
Product 0.000 0.000 0.000
Price 0.000 0.056 0.033
Promotion 0.033 0.000 0.000
Process 0.064 0,062 0.064
People 0.000 0.000 0.033
Place 0.000 0.033 0.033
Physical evidence 0.033 0.000 0.033
Marketing mix elements Expert 4 Expert 5 Aggregated
Product 0.056 0.000 0.011
Price 0.056 0.000 0.019
Promotion 0.000 0.000 0.006
Process 0.064 0.064 0.063
People 0.056 0.000 0.017
Place 0.000 0.000 0.013
Physical evidence 0.033 0.000 0.019