Table 2.

Posterior regression estimates of message evaluation and attitude at T2 in the four message conditions.

	Message evaluation at T2				Attitude at T2
Message condition	Gain	Non-loss	Non-gain	Loss	Gain	Non-loss	Non-gain	Loss
Attitude at T1	−0.01	−0.00	0.00	0.02	0.09	0.43*	0.17*	0.29*
Intention at T1	−0.08	−0.16	−0.10	−0.03	−0.30*	−0.15	−0.36*	−0.14
Message–induced fear at T2	0.40*	0.46*	0.79*	0.32*	−0.31	−0.03	0.33*	−0.21
Message–induced anger at T2	−0.55*	−0.62*	−0.52*	−0.30*	0.16	0.00	−0.43*	0.00
Systematic processing at T2	0.62*	0.55*	0.58*	0.70*	0.19	−0.06	0.07	0.02
Heuristic processing at T2	−0.06	−0.09	−0.19*	−0.15*	−0.01	−0.02	0.08	−0.04
Message evaluation at T2	-	-	-	-	0.33*	0.34*	0.11	0.18

^*90% HPDI of the regression parameter does not include 0, thus the direct effect can be reasonably supported.