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Measurement of Variables.
| Construct | Variable | No. | α | Authors |
|---|---|---|---|---|
| Customer loyalty (CL) | Attitudinal loyalty | 3 | .87 | Hu (2011)35 |
| Behavioral loyalty | 4 | .8 | ||
| Patient satisfaction (PS) | Medical environment | 4 | .832 | Liu (2013)36 |
| Ancillary service | 3 | .835 | ||
| Medical services | 8 | .854 | ||
| Price | 3 | .905 | ||
| Customer trust (CT) | Interpersonal physician trust scale | 12 | .93 | Hall et al (2002)37 |
| .68 | Biedrzycki (2010)38 | |||
| Health care system trust scale | 13 | .92 | Zheng et al (2002)39 | |
| .93 | Biedrzycki (2010)38 | |||
| .91 | Hall et al (2002)37 |
