Table 4.

Food advertising (total and by major food categories) by the size of the advertisement and by use of promotional characters (n = 1034)

	Total food ads N = 1034		Major food categories
			Unhealthy n = 889		Healthy n = 84		Miscellaneous n = 61		p-valuea
	n	%	n	%	n	%	n	%
Advertisement size									n.s.
Small ad	409	39.6	351	39.5	34	40.5	24	39.4
Medium ad	396	38.3	340	38.2	30	36.9	25	38.3
Large ad	229	22.1	198	22.3	19	22.6	12	22.1
Promotional characters									0.002
No	957	92.6	825	92.8	71	84.5	61	100
Yes	77	7.4	64	7.2	13	15.5	0	0

^a Pearson’s Chi square