Table 1.

Means for the likelihood of complying with public service announcements (PSAs). Data were collected in July 2020 from 292 participants from Amazon Mechanical Turk, who viewed two PSAs: 1 advocating wearing a mask and 1 advocating staying at home. One PSA was an information-based control PSA and the other was a Christian or economically motivated identity–framed PSA.

PSA type	Likelihood of staying at home			Likelihood of wearing a mask
	Mean (SD)	Number of participants	Mean (SD)		Number of participants
Economy-framed PSA when aligned	78.94 (21.54)	65	84.26 (19.68)		78
Christian-framed PSA when aligned	81.99 (26.29)	31	84.62 (27.97)		24
Nonaligned PSA	68.09 (34.59)	51	63.35 (37.76)		43
Control PSA	71.09 (31.11)	145	77.85 (30.85)		147