Table 2.

Analysis results with beta coefficients (β) for identity-framed public service announcements (PSAs) and information-based control PSAs (584 observations; 292 participants; R²=41.6%).

Parameter			Likelihood of complying with PSAs
			β (SE)		P value
Economy-framed PSA			−3.60 (2.19)		.10
PSA aligned with an economically motivated identity			6.77 (2.65)		.01
Christian-framed PSA			−6.86 (4.11)		.10
PSA aligned with a Christian identity			12.74 (4.94)		.01
PSA advocating mask-wearing			4.06 (1.23)		.001
Christian identity			−1.60 (0.64)		.01
Economically-motivated identity			−2.56 (1.41)		.07
Measure of trust
	Trust in the US Public Health Service	12.40 (1.12)		.00
	Trust in the Senate Chaplain	−0.12 (0.64)		.92
	Trust in the Chamber of Commerce	−1.42 (1.21)		.24
Constant			74.02 (1.61)		.00