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Mediating effect of risk perception.
| β | Standard deviation | t | Sig. | Lower pound | Upper bound | |
|---|---|---|---|---|---|---|
| PD → risk perception → purchase intention | 0.441 | 0.028 | 15.574 | 0.000 | 0.386 | 0.497 |
Five-point Likert scales are used to measure constructs. The greater the values are, the closer the PD, the higher the risk perception, and the stronger the purchase intention.
