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. 2021 Apr 7;71(706):e391–e398. doi: 10.3399/BJGP.2020.0820

Box 1.

Design score

Basic factors (1 point each)
  • Use of sans-serif typeface in headings, main text, and captions

  • Use of a single typeface in headings, main text, and captions

  • ‘Scannable’ text — use of features such as subheadings, bullet lists, or paragraph breaks to divide information

  • Bold: used for emphasis only

  • No block capitals

  • No italicised text

  • Clear contrast between text and background colours

  • Optimised for smartphone browsers — the webpage must automatically detect it is being viewed on a smartphone screen and adjust to the screen ratio so that it is usable


Additional items if images present (1 point each)
  • Captioned illustrations — all images should be captioned

  • Alt text (a meaningful description of the image that screen-reading software can read aloud to aid users who are partially sighted) on illustrations