Table 10.
US and South African MNC fast-food chain sales in SSA in real millions of US dollars (USD 2018 constant prices)
| Waves | Sales 2008 | Sales 2018 | Total sales growth 2008–2018 (%) | Average growth per year (%) |
|---|---|---|---|---|
| First Wave | 812.1 | 1,726.1 | 113 | 19 |
| Botswana | 6.4 | 23.0 | 255 | 28 |
| Namibia | 14.8 | 25.0 | 72 | 18 |
| South Africa | 790.9 | 1,678.0 | 112 | 19 |
| Second Wave | 12.1 | 99.4 | 723 | 73 |
| Kenya | — | 39.0 | — | 70 |
| Mozambique | — | 13.0 | — | 20 |
| Tanzania | 4.4 | 6.0 | 46 | 35 |
| Zambia | 1.6 | 39.0 | 2,336 | 36 |
| Zimbabwe | 6.1 | 2.0 | −71 | −39 |
| Third Wave | 0.5 | 55.0 | 9,941 | 69 |
| Angola | — | 20.0 | — | 66 |
| Ghana | 0.5 | 2.0 | 223 | −4 |
| Nigeria | — | ¤ 33.0 | — | 29 |
Source: Authors’ analysis of raw data from www.ascentialedge.com.
The chains are all of those that Edge by Ascential followed per country that were specifically food service.