Table 11.
Evolution of total banner sales of fast-food and café retailers that Edge by Ascential followed in SSA, 2008–2018, in real millions of US dollars (USD 2018 constant prices)
| Retailers | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| KFC | 413 | 693 | 1,335 | 1,284 | 1,096 | 1,022 | 1,396 | 1,040 | 586 | 871 | 1,045 |
| McDonald’s | 94 | 148 | 389 | 447 | 382 | 337 | 329 | 368 | 263 | 410 | 505 |
| Hungry Lion | 42 | 68 | 84 | 107 | 114 | 153 | 168 | 143 | 66 | 95 | 99 |
| Pizza Hut | 5 | 23 | 25 | 58 | 87 | ||||||
| Domino’s Pizza | 7 | 40 | 30 | 50 | 70 | ||||||
| Burger King | 11 | 43 | 78 | 31 | 35 | 37 | |||||
| Domino’s | 3 | 4 | 32 | 31 | 17 | 12 | 16 | ||||
| Subway | 3 | 4 | 11 | 13 | 13 | 14 | 16 | 15 | 8 | 11 | 14 |
| Starbucks | 1 | 5 | 7 |
Source: Calculated from Edge by Ascential data.