Table 10.

Hypotheses testing results based on gender

Path relationship	Males				Females
	Std. Beta	Std. Error	t-value	p-value	Std. Beta	Std. Error	t-value	p-value
H4a: benevolence trust → PPE	0.190	0.070	2.715	0.003	0.149	0.076	1.960	0.025
H4b: competence trust → PPE	0.607	0.072	8.401	0.000	0.392	0.096	4.100	0.000
H4c: integrity trust → PPE	0.125	0.069	1.808	0.036	0.253	0.081	3.112	0.001

PPE product promotion effectiveness