Table 4.

Measurement model assessment results for WPLS-SEM

Construct	Items	Outer loading	α	rho_A	CR	AVE
Benevolence trust	BT1*
	BT2	0.895	0.725	0.728	0.879	0.784
	BT3	0.876
Competence trust	CT1	0.784	0.826	0.832	0.878	0.59
	CT2	0.834
	CT3	0.814
	CT4	0.763
	CT5	0.884
Integrity trust	IT1	0.875	0.87	0.876	0.92	0.794
	IT2	0.913
	IT3	0.822
Product promotion effectiveness	PE1	0.725	0.889	0.899	0.915	0.643
	PE2	0.772
	PE3	0.827
	PE4	0.868
	PE5	0.792
	PE6	0.725

^*Item deleted