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Discriminant validity (HTMT criterion)
| 1 | 2 | 3 | 4 | |
|---|---|---|---|---|
| 1. Benevolence trust | ||||
| 2. Competence trust | 0.591 [0.469; 0.722] | |||
| 3. Integrity trust | 0.453 [0.315; 0.561] | 0.637 [0.545; 0.730] | ||
| 4. PPE | 0.569 [0.427; 0.693] | 0.817 [0.730; 0.897] | 0.575 [0.479; 0.670] |
PPE Product promotion effectiveness
